In Fortune, Beth Kowitt had an eye-popping piece called “Inside the Secret World of Trader Joe’s.” The funky, gourmet grocery chain is actually owned by the secretive Albrecht family from Germany. Many of the products are made by large corporations — the pita chips are made by a division of PepsiCo and the yogurt is actually made by Danone Stonyfield Farm.
The company has brilliantly seized on the growing sophistication of American food tastes. It offers a much more limited selection than its rivals, thus reducing the anxiety of choice. It has an efficient supply chain (the Tasty Bite Punjab Eggplant that sold for $3.39 at Whole Foods in Manhattan sold for more than a dollar less at the Trader Joe’s in Stamford, Conn.). It fosters community and makes shopping a form of belonging.
Abel Sanchez - the techie at 1000radishes.com
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