
At Harvard last week, Team 1000Radishes took part in a seminar led by Carlo Petrini, founder of the Slow Food movement, and Corby Kummer, editor of the Atlantic Monthly. After hearing, in Italian with Kummer translating, about the principles of Slow Food, we were reminded that kindred spirits worldwide seek similar goal to our own.
Right now, busy consumers are forced to make food decisions based on speed, convenience and price, and most of those choices are bad in every sense, unhealthy for our bodies, environmentally destructive, and economically unsustainable. 1000Radishes technology aspires to support democratization of access to good food (define good as you like, few would argue against "local" being part of the definition). We seek to offer another choice by helping to make good food fast, convenient, and affordable by supplying real time information about Where (a choice vs McDonalds), What (visualize what to eat, and it doesn't have to be a Big Mac), and How (Recipes).
AKA What's In Season, Where to find it, What to do with it - the original Radish tagline. And that's just for starters.
This is a worthy goal, and worth talking about. Stay tuned.
By Tod Dimmick, cookbook author and "The Foodie" at 1000radishes

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