Where Hip Meets Crunchyby Daphne BishopWhen we first met Valerie Gates a few months ago, she’d just started
Will Work For Food Project, which offered her design services through barter and reduced rates to help eastern and central Massachusetts farmers market their wares. The project was also about connecting her family to healthy, local foods. Since March,
Will Work For Food Project, has grown to embrace farms in Maine and Rhode Island, and products from goat cheese and rhubarb to eggs laid by marigold loving hens.
With the help of an MIT professor and a noted cookbook author, the project is now sprouting
1000 Radishes, a high-tech way to find what’s in season, connect with the people who grow it, and cook it up in delicious recipes.
Or as Valerie says, laughing, “It’s where hip meets crunchy.”
Here’s how it will work: It’s time to do some food shopping and you want to know what’s in season. You have a cell phone with GPS and you just got this new phone app. Where can you find some carrots or those heirloom tomatoes you keep reading about? Using the app, you will be able to click on your phone and if carrots are in season, a GPS map will appear with little carrots marking the locations of nearby farms that have them.
Want to try something new with that fresh produce? You will be able to retrieve recipes that are creative, economical and geared to what’s in season.
Valerie’s partners for
1000 Radishes are MIT Professor Abel Sanchez, Ph.D., and Tod Dimmick, cookbook author and editor of
Tasting Times. Sanchez approached Valerie after being inspired by what he had learned about
Will Work for Food Project. He suggested there was a way to introduce technology “for added value to the farmer and to connect consumers with farms,” says Valerie.
Dimmick contributes recipes like asparagus vegetable soup and humorous columns like Kohlrabi 101 to the
Will Work for Food Project blog. He is developing the
1000 Radishes cookbook, which will offer practical cooking guidance to the growing numbers of consumers demanding locally grown food.
There’s even more. The
1000 Radishes web site will soon have an “Ask the Farmer” column where consumers can glean everything from growing advice to favorite recipes. There will be profiles of the farms Valerie is designing for, a chance for readers to swap recipes (and maybe find theirs picked for the cookbook) and even swap produce. Too much kale and not enough zucchini? Like a 19th century trading post, the web site will allow consumers to connect with each other in a way that “gets neighbors back to sharing with each other face to face.”
With a tag line of
Farm Fresh Fast, the creation of this online community is “ultimately a much bigger project,” says Valerie.
Will Work for Food Project began as a way to rekindle sustainable relationships between farmers and smaller consumers and to make the sourcing of food a conscious “natural part of everyday life.” Valerie sees
1000 Radishes as something with potentially global reach, able to be replicated anywhere.
”This really is the sexy part,” she says with enthusiasm, “The high tech meets low tech thing.” The phone app piece of
1000 Radishes will debut in the Boston area, in time for this year’s fall harvest. Then, the partners “are hoping that Massachusetts will be a model for the rest of the country.”
By the way, if you want to take another step in promoting local farmers,
Will Work For Food Project now has T-shirts for sale at its web site. Valerie was approached by a husband and wife print company, Image76, who “loved what we are doing” and traded organic cotton shirts in exchange for her design work. Another successful barter and the shirts come in tasty colors like blueberry and spinach with a sleek yellow pepper on the front.
All of these exciting developments reiterate what Valerie said back in March. The
Will Work For Food Project really is “the right idea at the right time.” It has inspired people, as she hoped it would, to offer their skills in response to economically challenging times, and by doing so, connect with their neighbors and their world.
Valerie’s idea, like the best produce available, just keeps growing and growing. We’ll keep you posted!